Inspired by the iconic Flatiron building in New York, we designed, fabricated and installed this huge building into the AMEX British Summer Time festival in London’s Hyde Park. Built using eighteen 40ft shipping containers and a custom steel frame at the front of the building, the whole structure was completed in just three months, and installed on-site in just ten days.
Features include a VIP viewing platform area, with internal staircase access. Interactive experience areas with access to a marquee bar in the atrium of the structure, and merchandise retail facilities around the front half of the ground floor. The whole building was coated with a weathered stone finish and had LED floodlighting and custom neon signage applied on site.