AMEX British Summer Time ‘The House of Peroni’ Activation

Based on an initial concept from FRUKT using the Italian Amalfi Coast as inspiration, this activation was designed, fabricated and installed by Spacial Installations for Peroni in Hyde Park for the BST shows. The activation is built from eight 20’ and two 40’ shipping containers, all custom modified and clad, and finished to look like a rustic Mediterranean villa. The Peroni ribbon artwork was hand-painted directly to the structure, and is echoed throughout the branding and internal graphics. The activation also features staircase access to a VIP rooftop terrace with a pergola and a kitchen serving unit on the ground floor. The main bar areas offered a total of twenty four metres of serving space and the activation was a huge success for Spacial, FRUKT, Peroni and Asahi.
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